Our Story
Josh Pieters
Goon Squad's Founder Josh Pieters and his Goon Squad team have created some of the 21st Century's most viral content. From bagging the world's first interview with Tiger King's Carole Baskin to flying Katie Hopkins 400 miles to call her something rather rude, his work regularly features in international media and has seen them feature on a multitude of global television shows and the channel boasts almost 1.5 million subscribers.​
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Having found success on Youtube, Josh founded Goon Squad to bring together the finest minds in UK entertainment to work on bringing a tradition of viral thumb stopping content to some of the most exciting brands in the UK.
Tom Willows
As an award-winning director and editor from South Africa, Tom Willows has floated between virtually every role on a film set. With a Bachelors Degree in Film Production and Theatre from the University of Cape Town, Tom has also lectured documentary film making at CPUT. Boasting a long list of corporate clients that have turned to Tom to direct their corporate documentaries, he has worked with the likes of Red Bull, BNP Paribas, Unilever and the BBC just to name a few.
With experience in documentary, corporate and creative filmmaking, Tom has directed music videos, television advertisements and long-form cinema, with people such as Usain Bolt, Richard Branson and Hakeem Kae-Kazim all stepping in front of his lens.
EVERY GREAT STORY STARTS WITH A TANK.
In early 2019, a simple question was asked "Can a tank be registered on Uber and operate in London?" The answer: "I dunno"
Not having that answer, gave us everything we needed to pioneer a tradition of content that goes viral.
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Creating films that touch on our culture's most interesting conversations allows our partners to engage and reach new audiences.
Thumb-stopping content is at the centre of everything we do. From driving tanks through central London to running half-marathons in Heathrow's Terminal 5, we are impossible to ignore.
Ben Spiteri
Ben is Goon Squad's Creative Director, Learning his craft in the BBC’s in-house comedy department, he cut his teeth on renowned programs including The Thick of It, Miranda, Comic Relief and Comic Relief. From there, Ben carved out a name for himself as a freelance writer and producer, writing for BBC 2, Comedy Central, Channel 4, E4 and ITV as well as for advertising firms.
His big break came as the showrunner, writer and performer of Channel 4’s multi-series hit, Bad Robots, a surreal hidden camera comedy show about the rise of evil technologies and smart devices. He then went on to work for Sacha Baron Cohen’s company, Spelthorne, developing new comedy formats and attending writing room sessions for SBC’s Who Is America.
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Cathy Williams
Cathy joins the Goon Squad Team as our Senior Editor after a decade of experience editing across online and TV. Before joining the team, Cath looked after clients including BMW, Ben & Jerries and Greenpeace, before rising to Head of Production for BOSH!, one of the world’s largest food YouTube Channels.
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Cathy works across the Goon Squad portfolio, with a particular focus on our Corporate Work. Working alongside our Director of Photography, she is also a skilled camera operator who assists on our multiple shoots.
Ashleigh Spindle
Ashleigh is Goon Squad's in house Production Manager, looking after all things logistical. She joins with 10 years experience in Broadcast Television, having spent the last few years making documentaries for award winning companies such as Raw TV and Mindhouse Productions. She has made content for a range of broadcasters including BBC, Channel 4, Sky, Disney+ and Amazon Prime. Ashleigh brings with a wealth of knowledge and experience from the Television world.
Goon Squad specialises in creating innovative and disruptive content for companies looking to advertise in an engaging and provocative way. From consultation and pitching through to production and launch, Goon Squad work closely with clients to ensure that their message and brand identity is projected faithfully, whilst still placing entertainment at the heart of each project.
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We have already worked with some of the biggest brands on the global stage, as well as working closely with start-ups looking to stand out in an increasingly saturated business space.
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Clients Include:
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